Resources Library by ANA

Becoming a World's First! Making Carbon Neutrality a Reality

Maple Leaf Foods (MLF), Canada?s largest prepared meats and poultry producer, is on a mission to be the mostsustainable protein company on Earth; but how should they communicate this? What messages and claimswould be relevant and believable to...

Catalogue: Congress 2022: 75th Anniversary

Authors: Amy Knowles, Darlene Macdonald

Companies: RESEARCH STRATEGY GROUP Inc, Maple Leaf Foods

September 23, 2022

Data, Technology, People and Environment

A private company has stepped up to fill the gap in waste management in Nigeria while simultaneouslyworking to address underlying social and economic issues.

Catalogue: Congress 2022: 75th Anniversary

Authors: Busola Boyle-Komolafe, Adekemi Adediwura Omisakin, Ifeoma Precious Anyanwu, Victor Boyle-Komolafe

Companies: Versa Research, GIVO Africa

September 23, 2022

Sustainable motivation

There have been a number of recent surveys on consumer's awareness of a wide range of environmental concerns, almost without exception demonstrating concern for the issues.They even generally show that consumer's would pay a premium for...

Catalogue: ESOMAR Responsible Marketing 2004

Author: David Elliott

May 11, 2004

Overcoming the communication gap

The paper describes the challenges of environmental communication within a policy of sustainability. Based on empirical studies, which were launched by the Federal Environmental Agency, the paper shows the need for a fundamental transformation of...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Christian Loewe, Martin Lichtl

May 11, 2004

Educating for sustainability

This paper describes the EcoRecycle Waste Wise Schools Program from Victoria, Australia which, through detailed planning and ongoing market research and evaluation, is contributing to widespread and sustained cultural change towards living more...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Brian Sharpley, Eric Bottomley, Scott MacLean, Steve Malcolm, Pat Armstrong

May 11, 2004

An international comparative approach to environmental public opinion

Using Environics’ global database resulting from its 1998 International Environmental Monitor survey (involving over 30 interviews across thirty countries representing 68% of the world's population) the authors undertook a segmentation analysis...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Doug Miller, David Jamieson

Company: IRIS Network

September 1, 1999

Marketing genetically modified organisms

The paper takes a case study of the potential introduction of a new agricultural technology. It considers the introduction and marketing strategy for transgenic herbicide resistance, one of the first widespread applications of genetically modified...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Author: Gill Norriss

February 1, 1996

New environmental challenges for the agricultural input industries in the European Union

This paper will identify possible environmental policies aiming to reduce agricultural pollution and how they will affect farming decisions. Specifically, emphasis will be put on the impacts of those policies in combination with the CAP-reform on the...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Alberto Garrido

June 15, 1994

Ecological changes in the Gulf

The environment has not been deliberately destroyed in war at such a scale as in the war over Kuwait. Before withdrawing from Kuwait, the Iraqi troops for no strategic or tactical benefits, spilled, over a period of ten days in January 1991 between...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Author: Mahmoud T. Abdulraheem

June 15, 1992